Snakes on Bus

Fares are going to be raised in Montreal once again. It won't be a lot, but they have been raised non-stop since 2002 at three times the rate of inflation. The one thing an outside analyst proposed when he examined our transit system was to get more money from advertising. Some people propose renaming stations or metro lines, but I think that's going too far. The STM's plan to have companies sponsor lines in exchange for a small logo on maps should be examined, but there's another option that hasn't really been discussed.

Full-body advertisements on buses like this one in Copenhagen would bring in a lot more money. This money saved could go towards improvements so that we would not need to pay as much for them. I've seen a few of these types of advertisements, but not many. I'd like to see more and save more. In other news, vote for the design of the new Montreal metro cars.

The Copenhagen ad agency, working for the city zoo, took “very high res pictures” of all sides of a “normal city bus” and melded them with a picture of a very large boa constrictor, said Schack.

Read more at the Toronto Star.

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